In 2015, a team of 20 millennials from Temple University competed against 14 other universities in the National Student Advertising Competition (NSAC). We created a multi-channel advertising campaign for Pizza Hut.

 

Targeting our own generation, the campaign's goal was to increase digital sales by 32%.

 

Our campaign predominately leveraged a rewards program managed by social media called #HutLove - you love pizza and it's time pizza loves you back.

 

We pitched our campaign to Pizza Hut executives, in which we won second place!

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I led a creative team providing Art Direction and production to create the below social media, Pandora radio display, and OOH ads.