HBO
The Night Of
Social Assets
Created animated and static episodic content for the limited series that was featured on the show's Facebook and Twitter pages.
To drive viewer tune-in and social engagement, I extracted audible and visual moments that were monumental and pivotal to each episode.
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Client: HBO
Agency: GLOW Interactive
Tune-in Cards
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Retouched, resized, and applied blur and scratch effects to unit photography or still images to create "tune-in cards" that notifies viewers on social media when an episode is airing.
Quote Cards
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Extracted memorable and monumental dialogue from an episode to drive viewer conversation, reinforcement, and recognition on social media.
Working with image selection, composition, typography, color and blur effect, and photo retouching, I created the visual asset published on the show's social channels.
Philosophy
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Being a dark, deep show with a lot of hidden messaging and meanings, "philosophy cards" were created to bring out those messages and drive social engagement.
The Facts
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A visual asset that mirrored prominent themes in the limited series that was posted on the show's social outlets.
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Created by using photo selection, color enhancement, hand-drawn border, and text from credible sources and articles.
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GIFs
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Looping videos clipped from an epic or interesting moment in an episode.
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