Elements of Yoga
Soul Cycle
Sun Bum
Strategy, Art Direction, Illustration, Photography
Concept, develop, and execute digital marketing brand strategy and creative art direction to increase brand awareness and marketing campaigns.
Elements of Yoga
​
Conceptualized and designed print advertising flyer to increase awareness of a new yoga studio and gain membership.
Soul Cycle
​
Submitted an apparel design concept into a contest.
Task: Conceptualize and design a t-shirt, tank top, leggings, and bra for a seasonal core collection, and a NYC regional shirt and tank that ties back to your original collection concept.
Sun Bum
​
Created a mock, storyboarded responsive ad page grabber (an ad that takes over a user's screen), promoting Sun Bum's spray-on sunscreen allowing users to also explore Trust the Bum - Sun Bum's mission to promote a vegan, hypoallergenic, paraben free, cruelty free, and now Reef Friendly product.
